If you were to look at the
top-ranked Alexa websites right now, you'd probably recognize most of what you'd see. However, you probably wouldn't recognize two of the top ten most visited websites on the Internet -
Baidu and
QQ.
Google only 4% of the market share? Did someone turn my world upside down?
Baidu is a search engine, comparable to Google. QQ is a website that features news and other useful tidbits, comparable to Yahoo or MSN. Of course, they are both situated in China, and designed around servicing the Chinese online population.
As English-speaking Westerners, we tend to only see parts of the Internet that are also in English. That means we'll tend to run into people from the United States, Canada, the U.K., Australia, and New Zealand. Every now and then, you might run into someone from Northern Europe, Mexico, or South America. There are still several billion people in the world unaccounted for in our daily online experiences. How bizarre is it that we have this giant network technology, and yet our vantage points are still very limited by language?
Let's take a look at the Chinese Internet. I should note that I am writing this as a complete outsider to the culture, and can't speak Chinese at all. I cannot possibly do the subject adequate justice, but let's give this a try.